🎯 Goal
Modernize a complex B2B education platform—make entrepreneurial training easy to understand, navigate, and convert for startups, spinouts, and scaleups.
💼 What I Did
I translated Figma layouts into a clean, responsive homepage and key landing sections. I focused on clear content hierarchy, intuitive navigation, and fast-loading experience across devices. I also integrated CTAs for downloading guides, joining programs, and subscribing to email lists.
📈 Result
Reduced homepage load time by 35%, session duration increased by ~25%, and guide downloads rose by ~18% in the first month. User engagement with “Insights” and “Programmes” improved noticeably, driving higher conversion visibility.
