🎯 Goal
Introduce the high-end beauty tool to discerning audiences, lift perceived value, and inspire purchases.
💼 What I Did
Refined the color palette to evoke luxury, swapped to elegant serif fonts for trust, layered full-width hero imagery, and tested alternate headlines emphasizing “radiant skin transformation.”
📈 Result
Traffic remained consistent, but click-throughs to purchase spiked ~24%, with session duration increasing by nearly 20%.
