🎯 Goal
Create a polished, confident-first landing experience that positions Erika Cramer as a leading coach, library of resources, and a destination for high-level programs and speaking engagements.
💼 What I Did
I translated the brand’s bold visual identity into a responsive, fast-loading landing page. Built from Figma into Kajabi CMS, I structured key sections for programs, events, podcast, and resources to guide users from landing to conversion.
📈 Result
Webinar sign-ups increased 25% while click-through rates on key offers improved by ~30%.
